In the last decade, Lux Industries has strived to become the market leader in the hosiery sector. During this journey, we have constantly restructured our business strategy according to the changing market scenario, working with quality and innovation to provide the best in terms of quality and comfort to our customers. This is only possible because of the determination and professionalism of our employees, dealers, suppliers and the loyalty of our consumers.
Customer satisfaction was and will continue to be our top most priority. It is the sole fundamental on which Lux Innerwear was founded.
Lux began with a simple idea; to provide the utmost comfort to our customers. In over half a decade, we have not only provided the Indian market with premium and comfortable innerwear but also raised the standard of the industry in terms of quality and production. Lux Industries has witnessed a massive increase in sales and turnovers only because we strive to maintain a constant balance between satisfying customers and our investors.
In the Indian market, creating a strong image is necessary for a brand to excel. At Lux, we recognise this need for a strong brand presence in the market and understand that this can only come from top quality products and customer satisfaction. This is exactly why, at Lux, delivering quality products is not just a practice but a habit as well. Our years of experience has helped us evolve, advance and adjust our strategy to cope with the changing trends of the market and be able to deliver the best and we shall continue to do so.
For a brand to be successful, it must satisfy both customers and its investors. In the last 50 years, Lux has gone from being an idea to becoming a giant in the hosiery sector. Today, Lux has more than doubled its turnover and is viewed in the hosiery market as the leading brand for innerwear. This was only possible when you strike the perfect balance between your customers and investors. We will continue this trend and with a proactive stance, move ahead in our mission of providing the best experience to our customers.
In the Indian market, quality is the one and only deciding factor. If a brand happens to dip the quality of its products, consumers often reject it for another. And in case of the hosiery industry, this is ever so apparent. The reason for Lux's phenomenal success in the hosiery market is the fact that we have incorporated this very belief at the core of our business model. We are constantly innovating our production techniques while maintaining a sustainable approach towards our expansion in the market.
Creating a strong market presence isn't the only challenge when a brand enters the market. Maintaining that brand image is an uphill task in itself, and, since the hosiery market has many segments, it becomes quite an uphill task to do just that. At Lux industries, we overcame this challenge, with our endless dedication towards quality and comfort. This made us be the go to brand for all comfort hosiery solutions, which in turn, helped us not only meet our targets but surpass them as well.
Brand Lux is a story of continuous evolution and growth. From a few products to a single brand, Lux Industries has evolved itself as a true Indian Multinational. At Lux, we not only look for product innovation but also process and business model innovation. As we cater to a wide spectrum of consumers, we believe that their satisfaction drives our brand loyalty and growth. We strive to maintain the trust that we have built over years – be it with our investors, stakeholders, distributors, wholesalers, retailers or consumers. We aspire to be a pioneer, always.